Hi, I'm Julisa!

My Story...

I was born and raised in Massachusetts by two Puerto Rican parents who wanted a better life for my brother and me. Around age ten, we moved to a small town where, for the first time, I 'felt like' I didn’t belong. I was one of the few Puerto Ricans in my community and quickly learned what it felt like to stand out.

Middle school was tough. I was bullied and called racial slurs by classmates who didn’t understand me. At home, my parents argued often—not because they didn’t love each other or us, but because they didn’t know how to communicate in a calm and effective manner. Our environment shaped my brother and I, in ways we didn’t yet understand.

Between the ages of ten and fourteen, I was also sexually molested... a truth I buried deep within me for years. Then, in my early twenties, I experienced another trauma when a man I went on a date with took advantage of me and sexually assaulted me. Sadly, I did not prosecute because I carried shame and self-blame for years.

I don’t share this for sympathy. I share it because healing isn’t linear, and who I am today is the result of choosing to grow through pain rather than remain trapped by it.

My 20s and 30s were filled with lessons, struggles, and small awakenings. I also faced moments so painful that I attempted to take my own life. At the time, I couldn’t see a way out of the darkness. But it wasn’t until my 40s that I finally began to love myself fully. I realized that the woman I was becoming had been waiting inside me all along—she just needed to be seen, loved, accepted, and freed.

...Through all the pain and struggles, God has given me a voice to empower others—to help them release, walk through their pain, and find healing.

Finding My Power...

In 2018, someone entered my life and then left it just as quickly. At the time, it felt like huge heartbreak — but in truth, it was God redirecting me. That experience became the spark that pushed me out of my comfort zone and into finding my purpose.

Not long after, I finally went after a dream I had held for ten years: competing in Bikini fitness competitions. For so long, fear held me back. But in 2019, I let go of that fear, trusted my calling, and committed to the process: training, meal prepping, and believing in myself more deeply than ever before.

Two weeks before my first show, I looked in the mirror and whispered, “I love me.”

It was the first time I truly meant it. For many years, I had projected happiness on the outside while hiding my pain. But that moment changed everything. I was no longer performing for acceptance, I was healing through self-love.

Since then, I’ve competed in seven Bikini and Figure competitions over three and a half years. Each one represented another layer of fear, doubt, and insecurity I shed along the way. Sassy and Empowered Julisa was rising about the ashes.

My mindset shifted. I aligned myself with mentors, coaches, and people who challenged me to grow. I learned that confidence isn’t something you find — it’s something you build when you stop living in fear and start living in FAITH.

And that same faith gave me the courage to explore another side of myself — modeling and acting. What started as curiosity turned into another passion that fuels my creativity and confidence. One of my biggest dreams came true last year when my John Deere commercial was featured on ESPN and even showcased at a Celtics game. That moment reminded me that it’s never too late to evolve, to dream bigger, and to keep stepping into your power.

I’m here to help you awaken the power that’s already within you...

My Mission...

REPEAT AFTER ME:

I am Worthy of More.

I am Destined to Heal.

I Release What No Longer Serves Me.

CLIENT TESTIMONIALS

"Julisa Medina has inspired me to improve my strength and endurance through exercise.

I have had fibromyalgia for more than 30 years. My primary doctor told me that exercise would help me avoid muscle spasms that have horribly crippled my ability to work at times.

She encouraged me to heal emotionally from trauma I have suffered and knows that I have to dictate the pace.

I would recommend Julisa to anyone!"

~ Sandra

"I highly recommend Julisa Medina. She was always incredibly helpful in educating me on proper form while guiding me through exercises for the specific body parts I wanted to target. She took the time to explain every single exercise with care and precision, whether it was a strengthening or stretching program.

What truly set Julisa apart from any other trainer was her ability to teach me to look within myself and love the person I am today. I feel absolutely blessed that she came into my life when she did. She shared words of wisdom and practical strategies that helped me move forward through the emotional difficulties I was experiencing and guided me toward finding my inner strength and becoming a stronger person.

Thank you, Julisa, for being such a kind, caring, and supportive person who truly helps others."

~ Joanne

"Julisa is a powerhouse of positivity who builds workout plans that actually deliver results.

I’ve quickly seen muscle growth, better balance, and more energy—plus more compliments, too. 😉

My goal was to find a trainer who is just as determined as I am, in a private, relaxed gym atmosphere.

This is it... I love how strong my body has become. Age is just a #."

~ L

"Oh, I definitely feel tighter.

I don’t think my posture will ever be great because of the scoliosis, but I don’t feel like I’m as hunched as I used to be, and I lost some of my back fat which makes me happy."

~ L

JULISA MEDINA | Boldly EmpowerHER

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